Sunday 19 February 2012

Institution Names And Logos

Institution names and logos appear at the start of every film and allow producers to 'brand' their work. They can sometimes consist of more than one production story.
There is a difference between mainstream and independent film institution logos.


There is a clear difference between these two logos. Universal, a mainstream company who are part of the 'Big Six' has a lot of animation and music. In contrast, Warp Film, an independent film company, have a simple still picture which was cheap to produce.

We shall be creating an independent film logo for our film. This means that is will not be very elaborate and possibly static. As a result, the audience may not think it is very impressive, however, it will help to show them that the entire film will be basic like the logo. It is likely that the logos may not be animated, and just a static picture, making the logo basic. The logo will be basic to help keep costs down.

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